In today’s digital world, we make use of many different tools to communicate our products and services to potential customers. These days everything seems to have its own unique way of displaying information, whether it be via social networks, e-mail campaigns or online advertising platforms. In the past few years, animated videos have gained popularity among companies and individuals who want to promote their business. Today animation is being used in almost any industry including marketing, design, film making, and even education. There are many reasons as to why animation should not only be considered as a great tool for communication, but also as a powerful sales tool! According to studies, companies that employ animation-based strategies tend to increase their conversions by over 50%. If you are looking to take advantage of the power of animation, then check out these three ways to put it to good use.
1. Animation is a great way to provide useful info about your products/services.
There are many ways in which animation can be used to educate consumers about something they would otherwise find difficult to understand. You could create video tutorials about how to install a certain software, explain the features of an app or show off the differences between two products. When done correctly, your audience will learn a lot without having to read lengthy instruction manuals. Moreover, it will give them confidence in using your product and increase trust towards your brand.
2. Animation is a great promotional tool
Animation is just as effective when promoting your business as it is for selling it. Think about what type of message you are trying to convey to your target audience. Would it be easier for people to remember a speech rather than reading text? Similarly, a movie trailer or commercial promotes something much faster than text alone. Your job is to get the viewers attention and keep them interested. Using animation will definitely help your cause.
The best thing about animation is that it doesn’t require a huge budget. You don’t need professional actors. All you need is a simple drawing program to add some effects to images. Once you’re ready to go, you can upload your work directly onto YouTube or Vimeo and share it with your target market. Keep in mind though that if you choose to upload your work directly, you’ll lose the chance at attracting subscribers and views.
3. Animation helps to tell a story
As stated earlier, the best way to appeal to your viewer’s emotions is to tell a story. Whether you’re creating a tutorial, showcasing a cool feature, or explaining anything else, telling a story makes your video enjoyable to watch. People always prefer watching stories instead of reading text. Thus, if you’d like to draw attention from your audience, consider telling them a story. By doing this, you’ll become memorable and your video will gain traction.